European Sales Manager Retires After 29 Years

Guided Wave recently announced the retirement of André Van Den Broeck, Regional Sales Manager of Guided Wave’s European office located in Aalst, Belgium. André’s retirement was celebrated with a virtual farewell party at the end of June where the entire staff thanked him for his 29 years of dedication to the company. Susan Foulk, Guided Wave President, stated: “Andre will be greatly missed. His knowledge and leadership have been instrumental in our success throughout the years with not only the European office but locations in the Middle East and Asia as well.  We sincerely thank André for all he has done and taught us.”

In 1991 André started as a Customer Support Engineer for Guided Wave and Perstorp Analytical. His duties included hardware and software training in Belgium, the Netherlands, and Luxembourg on NIR spectroscopic analytical systems. Later, the region was extended to encompass Europe, India, and China. After helping create and set-up the sales and support offices in India and China, his responsibilities changed to a focus on Europe and the Middle East.  In 2005, André opened the Guided Wave office in Belgium and was promoted to Regional Manager EMEA (Europe, Middle East, and Africa). At this time, he also became responsible for sales in the region. André was at the forefront of all new product introductions and installations in the EMEA region. From the introduction of the Hydrogen Peroxide Monitor in 1997 to the release of the NIR-O spectrometer in 2018, he was there to support and train customers and new sales representatives on every product. According to Debra Hall, Guided Wave’s Sales and Marketing Director, “André’s experience has been invaluable in the mentoring of the next generation and his legacy will be carried on through our younger Guided Wave specialists worldwide.” She continued, “Thank you Andre for your contributions throughout the years!” Jim Low, Director of Sales and Support,added, “I’ve had the pleasure of working in partnership with André during his entire 29-year tenure, and I’m certain that Guided Wave’s success would not have been possible without him. André, you most certainly will be missed!”

ORTIX Design

André plans to spend his retirement enjoying more time with his wife and family. He is especially looking forward to finally having the time to help his son in Austria with his business, OTRIX, which specializes in graphic design for cars and motorbikes. As Guided Wave loses a talented manager and salesman OTRIX will surely gain from André’s skills and passion.

OTRIX Design

Please join us in congratulating André on his illustrious career and newfound retirement! With sincere appreciation we say good-bye André, and thank you!

Posted in Guided Wave News.